What goes into starting and building a business? While the answer may be a straightforward one for some, it turns out to be a pretty complicated one for many women who want to enter the world of entrepreneurship. Devangini Mahapatra has put her 20 years of experience to work to create a guilt free guide that will help you navigate the entrepreneurial landscape with various tools for work life balance.
The cloak is actually a uniform for the superwoman lurking within you, and a metaphor for everything that we as women are capable of. It reminds you to hold your head high and walk confidently. It is for the doctor running her own practice; the lawyer with a partnership in a law firm; the boutique owner who stays up nights to complete orders; the soccer mom who is also a freelance writer.
With this book, Devangini hopes to present an entertaining and informative guide on how women can truly do it all – because that’s exactly what she did.
In her journey as a mother, author and entrepreneur she has come to realize that there are numerous challenges we face as women – challenges that are quite unique to our gender. Not only are we expected to keep the hearth warm at all times, but if we decide to embrace ambition, we must also outperform our male counterparts. If not, we will be branded as women who put the career before the home; or those who use the excuse of a home to not put in longer hours at work.
Yet, at the end of the day, these are only questions that come from our own conscience. We tend to overthink and complicate our own lives and the choices we make. Thus, the outcome is also usually tinged with negativity.
So, if you are either looking to making it big in your corporate career, or to make it big as an entrepreneur, Devangini hopes her book can help you achieve both – and more! What is to follow is an entertaining yet informative account of how she went from being a freelancer to an entrepreneur with all the challenges and expectations that came with each role. She will touch upon each challenge and each scenario that every business person must confront. And in doing so, she hopes her lessons will become your stepping stones for success.
All the best!