Ecommerce Powered By Blogs, Web Series, Books and Events - By Bloggers, For Brands

About Us

Blog to Book – And All is taking you on a unique content marketing journey.

Are you ready?

And All is a publishing house with a difference. Content marketing and influencer run campaigns are our mainstay. We create and curate stories that celebrate brands. So, if you are looking to turn the world wide web into your ideal customer, then look no further. We promote brands by matching your brand ideals and solutions with customer intent. How do we do this? With content. And with content marketing. Our band of content marketing strikes the right balance between the online and the offline with visibility spread across blog posts generated in carefully curated campaigns, docuseries shot by some of the best video storytellers out there, and books as well as events that truly stand out.

Media – with an E Commerce Element

And All is an outfit that brings media, publishing and content strategy, together. We start by asking simple questions: “What does an astronaut do all day? Does she craft with her kids for fun?” Or, “What does a fisherman do after that early morning catch – does he turn on the TV?”

Then, we begin a process of research to find and answer questions on various social media platforms. We engage, experience and record with a distinguished network of bloggers and videographers. The answers to such questions are turned into unique stories and marketing templates that help build reach effectively – whether it is through our books, through our blog posts, through our keyword centric content and E commerce descriptions, through social media campaigns, or through our curated events. Get featured to get promoted – simple.

This Think Tank run E Paper, as well as the Publishing House and Brand Sculpting Outfit that have sprung from it, are answers to those simple questions. And All is an effort to understand and conclude, to open new chapters and create new worlds where your brand can reach its new potential with our content. In this world, we are busy playing with fashion, décor, luxuries, food, travel, philosophy, current affairs—just about anything to tickle those questions in your mind.

Apart from that, And All also gives it readers the chance to shop while they read, which also gives brands the option of selling some of their most unique products and services on our platform for instant conversion. Who knew saving a few extra clicks could help you earn extra revenue?

And All’s Founding Storyteller and Authorpreneur

And All is the brain child of Devangini Mahapatra, Author, Content Writer and Authorpreneur – an award winning professional with 20 years of experience. As a writer, Devangini have been stringing words into articles, stories and poems ever since she was seven. Her experience as an MBA graduate, editor, academic writer, copywriter, content strategist and brand expert, has helped her garner meaningful insight for effective content solutions.

Feel free to leave us your feedback and comments, so that we can have a dialogue and all!

Devangini Mahapatra,
Founder and Authorpreneur-in-Chief