At And All, the motto is to take a plunge into the deep, dark unknown. Every single day. With a focus on rendering creativity to the ‘everything, everyday’ around us, we come up with unique content solutions.
And All is an outfit that brings media, publishing and content strategy, together. We start by asking simple questions: “what does an astronaut do all day? Does she craft with her kids for fun?” Or, “what does a fisherman do after that early morning catch – does he turn on the TV?” Then, we begin a process of research and recce. We engage, experience and record. The answers to such questions are turned into unique templates that help us reach out effectively – whether it is through our books, through our keyword centric SEO projects, through social media campaigns, or through our customised academic content.
This Think Tank run E Paper, as well as the Publishing House and Brand Sculpting Outfit that have sprung from it, are answers to those simple questions. And All is an effort to understand and conclude, to open new chapters and create new worlds. In this world, we are busy playing with books, fashion, décor, philosophy, current affairs—just about anything to tickle those questions in your mind.
And All is the brain child of Devangini Mahapatra, Writer and Infopreneur. As a writer, Devangini have been stringing words into articles, stories and poems ever since she was seven. Her experience as an MBA graduate, editor, academic writer, copywriter, content strategist and brand expert, has helped her garner meaningful insight for effective content solutions.
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