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Why Should You Be a Part of an Anthology?
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Why Should You Be a Part of an Anthology?

Wednesday, August 01, 2018 @ 10:53 AM
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Why should you be a part of an anthology? First, let us understand what an anthology is. An anthology is a collection of stories or poems, or other pieces of literary work from the desks of many authors and poets. The number of contributors will vary depending on the size of the overall book or […]

Why Self Publishing is not a Dirty Word
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Why Self Publishing is not a Dirty Word

Tuesday, July 31, 2018 @ 02:25 PM
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In the world of books, authors often scramble to make their voices heard. And there are a number of ways to do so, depending on your calibre and your standing as an author. While traditional publishing still remains a good, albeit slow, route towards securing your book on bookshelves, there are a number of other […]

Inbound and Outbound Marketing: Which is What
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Inbound and Outbound Marketing: Which is What

Monday, May 07, 2018 @ 01:48 PM
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Marketing is a two way street that brings in customers for the brand building efforts carried out. This is where terms like inbound and outbound marketing come in. The responsibility of a B2B lead generation professional is to help clients generate sales ready and high quality leads needed to produce a solid ROI for their […]

How to Sell Books Online – and make Money!
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How to Sell Books Online – and make Money!

Wednesday, March 21, 2018 @ 12:19 PM
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Wondering how to sell books online and make money? Writing a book on self-help, technology, fiction or even cuisines sounds pretty exciting, right? But it is only worth your effort when the whole world gets to know about it! Moreover, eBooks are the way to go for many online businesses that aspire to become an […]

Why Your Business Needs Content Marketing – Now!
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Why Your Business Needs Content Marketing – Now!

Monday, March 05, 2018 @ 01:09 PM
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In a world that has gone digital in almost all ways possible, content is the driving force for businesses. Those days of having only a physical store and expecting to earn huge profits are over! Today, there are many businesses which have only an online presence and are still reaching out to clients all over […]

Show, Don’t Tell – The Crux of Influencer Marketing
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Show, Don’t Tell – The Crux of Influencer Marketing

Tuesday, December 05, 2017 @ 09:01 PM
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There we were, me and my gang of girls, settling down for a cup of tea, celebrating our spare moments as the kids were happily (for us) away at school! Talk of home and hearth was followed by “Hey, where did you get that,” and before I knew it, I was checking out a series […]

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Black Friday brought a special surprise for Shopify founder Tobias Lutke, as he was named Canada’s latest billionaire! While Jeff Bezos of Amazon became the first billionaire to hit the $100 Billion mark after Microsoft’s Bill Gates achieved a similar feat way back in 1999; Lutke reached a net worth of $1.1 Billion thanks to the […]

This one thing is killing your Productivity
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This one thing is killing your Productivity

Friday, November 24, 2017 @ 05:07 PM
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Productivity. The big word driving millennials and often stopping them too. Being productive is a matter of applying your skills in a motivated direction, instead of getting distracted, lazy, or both. Ever got that feeling when you would rather browse for old hindi songs on your phone and ignore your deadlines as they whiz past […]

Beyond Keywords and Backlinks – This is the new SEO
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Beyond Keywords and Backlinks – This is the new SEO

Thursday, November 23, 2017 @ 04:42 PM
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The world of optimisation and the world wide web is a huge one with new SEO tools and realities hitting us every now and then. While many of us may think that white hat and grey hat methods pertaining to keywords and backlinks as well as social media sharing is all there is to it, […]

How to Succeed at Blogging
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How to Succeed at Blogging

Tuesday, September 12, 2017 @ 11:03 AM
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There – I am not sure how much more direct I can get! So you have decided that you want to blog. Good. And you have decided that you want to do it for a living. Great! But there is a small distance to be covered between dreams and success – it’s called action. But […]